Jyoti Varkey VP, Marketing and Partnerships, MTV, VH1 ViacomCBS
Jyoti Varkey is a growth-oriented marketer with over 15-years’ experience spanning brands and agencies, delivering high-impact results for billion-dollar brands across a diverse range of industries including Entertainment, CPG, Retail, Consumer Electronics, and Financial Services.
Her passion for both a consumer and a data-centric approach drives her to develop marketing solutions that enhance consumer experiences, deepen brand affinity, and deliver business results.
She currently develops and oversees consumer marketing and advertising strategies to drive tune-in for MTV and VH1. Jyoti continues to identify innovative ways to connect with consumers through cross-platform marketing strategies while leveraging compelling storytelling to promote these iconic brands.
Before Viacom, Jyoti was at eBay, managing the overall portfolio P&L and driving marketing growth for eBay’s largest clients. She integrated online retail and revenue opportunities through advanced measurement, attribution, and multi-channel marketing strategies.
An early adopter of multi-channel marketing across all devices and screens, Jyoti began her foray into marketing and media at Ogilvy and then moved to Publicis Media Group. At Publicis, she led the P&G digital marketing portfolio, including commerce, mobile, programmatic and social across P&G’s billion-dollar brands.