Michael Lyons DTC Marketing Specialist Bliss Point Media
Michael works with companies to grow their businesses by profitable scaling of marketing through brand and acquisition channels both on and offline. He specializes in launching audio and video campaigns for companies in the DTC space.
Previous to this role, he was part of the founding team of two upstarts in the ad tech/agency space. Bliss Point Media, a private company working with DTC brands, and Precision Demand, which was sold to AOL/Time Warner and became Adap.TV. Bliss Point Media rose from its specialization in analytics and machine learning to become an early leader in streaming media and OTT.
Michael had a long and successful tenure at Lifetime, A&E Networks and ESPN. He has held various sales and management roles on the network side of the business, including, VP of Direct Response, Advanced TV, and VOD Sales. Michael managed general Advertising sales in NY and Detroit and also worked as an account executive in Chicago. He started his career in research at HRP.
Michael works and lives in Los Angeles, CA with his wife Carolyn, and four children.