Michael Reidy Senior Vice President, Digital Advertising Sales NBCUniversal
Michael Reidy is Senior Vice President, Digital Advertising Sales, NBCUniversal. In this position, Reidy leads the digital ad sales teams for NBC Entertainment, Sports and Olympics, in addition to NBCU's portfolio digital video products. Reidyreports to Mark Marshall, President, Advertising Sales & Partnerships, NBCUniversal.
Over the last 13+ years, Reidy has risen through the ranks at NBCUniversal, having led and developed the Digital Sales group. Reidy oversaw the expansion of video campaigns into set-to-box video on demand, amplified branded video content onto social platforms and developed the monetization strategy of some of NBC's most iconic shows, Saturday Night Live and The Tonight Show, on YouTube.
Reidy first joined NBCU in 2006 as a member of General Electric's 'Experienced Commercial Leadership Program'. During this two-year program, Reidy was assigned as a consultant to the newly formed Digital Sales group at NBCUniversal where he informed a new go to market strategy repositioning NBCU's individual network websites into a collective portfolio.
Prior to coming to NBCU, Reidy served as Account Executive, MMT Sales. He is a graduate of Southern Methodist University and received a B.A. in Communications: Advertising and Theater. He also received his M.B.A. in Marketing and Chinese from Thunderbird School of Global Management.