Tim Natividad Head of Performance Advertising Roku
Tim Natividad is the Head of Performance Advertising at Roku. His team is responsible for growing performance advertising solutions across Roku and its owned and operated properties. Partners interested in building their subscribership and viewership work with Roku to reach millions of relevant streamers and understand how streamers discover content on Roku’s platform. Roku enables this through audience targeting and CPA buying opportunities. Similarly, performance brands interested in accessing the streaming audience use Roku’s flexible media buying capabilities to access the living room screen as well as cross-device retargeting capabilities in order to drive conversions across Apparel, CPG, and Beauty categories.
Natividad joined Roku in 2019. The entirety of his career has been spent in digital media and prior to his time at Roku he worked at Amazon to develop search and performance marketing solutions, as well as Google where he developed analytics tools and a consultative sales practice with marketers. With pit stops in Texas, Rhode Island, Cambodia and New York, Natividad currently lives in Los Angeles with his two dogs and family.