David Lawenda EVP of Sales, Digital Video and Interactive ViacomCBS
David Lawenda is Executive Vice President of Sales, Digital Video and Interactive at ViacomCBS. In this role, Lawenda oversees all digital ad sales, which includes streaming, digital video, interactive and branded content across all platforms, as well as social influencer and Pluto TV ad sales.
Lawenda possesses a unique combination of digital and linear expertise, with extensive interactive, mobile, broadcast, cable, syndication, agency and multicultural experience that spans almost three decades. Prior to joining CBS, he served as Head of U.S., Global Marketing Solutions at Facebook (July 2013-March 2017) where he and his team more than quadrupled Facebook’s U.S. revenue. He and his team also launched and led the U.S. Instagram monetization strategy and execution. In addition, he oversaw and scaled a new multicultural targeting capability generating significant revenue. As head of U.S. sales at Facebook, Lawenda was responsible for overseeing marketing relationships with the leading brands and agencies in the country, and specifically managing the growth of 14 key verticals: CPG, Beauty, Pharma/Health Care, Retail, Automotive, Financial Services, Restaurants, Technology, Telecomm, Entertainment, Government/Political, Travel, E-commerce and Professional Services.
Prior to joining Facebook, Lawenda was President of Advertising Sales and Marketing at Univision, where he was responsible for overseeing sales and marketing for all of the broadcaster’s media assets, producing $2.25B in annual revenue. Before his time at Univision (2007-2012), Lawenda held several key positions at Viacom where he oversaw sales and marketing and helped launch and brand both SpikeTV and UPN. Lawenda also spent time at Turner Broadcasting and began his career at DDB Needham.
For several years, Lawenda has served on the Marketing Executive Committee of UJA - Federation of New York and is also on the board of directors of the Advertising Club of New York and the Hetrick-Martin Institute.
Lawenda graduated with honors from Georgetown University with a Bachelor of Arts degree in English.